- Global Clientele
- Dynamic Team
- Prompt Assistance
Branding
& Creative
Agency
& Creative
Agency
BRANDING
Corporate
At Brandbasket, we understand the power of a strong brand in today's competitive business landscape.
We believe that a successful brand is not just about a logo or a catchy tagline; it is a holistic approach that encompasses every touchpoint and interaction with your customers.
Brand Strategy
A brand strategy outlines the methods a company uses to create and maintain a positive image and reputation in the minds of its target audience, through various marketing and communication efforts. The goal of a brand strategy is typically to increase brand awareness, create a sense of trust and loyalty among customers, and ultimately drive sales and business growth.
01 - Forming a Brand Strategy at Brandbasket
At Brandbasket, we aim to define a brand’s purpose, its values and messaging. We outline the tactics and actions that will help to build your brand awareness and loyalty among target audiences. Our brand strategy also helps guide the decision-making related to product development, advertising, and other forms of brand promotion. Our goal is to create a strong and differentiated brand that resonates with customers and differentiates your brand from your competitors.
02 - Tactical actions for your savvy brand
At Brandbasket, we aim to build a visionary brand strategy. We take into account the long-term goal of the business and the current and future context in which it operates. We understand that every brand is unique and will determine the best course of action. Some brands may require revamping, repositioning while some might just require brand designing adjustments, optimization, alignment of a business model. Overall, your brand will be taken care of. We believe in brand care!
03 - Research at Brandbasket
Collecting and analyzing internal and external data is essential to understand the current market and identifying opportunities for growth and improvement. Various research methods such as desk research, internal surveys, market research, stakeholder’s interviews, focus groups, workshops, site visits, behavioral profiles and journey mapping are used at Brandbasket to gather this information and provide insights into industry and target audience.
04 - Brand structure at Brandbasket
Brand structure is the way a company’s brand and product portfolio is built. It can be created carefully or it can evolve organically over time. A well-designed brand structure can help a business effectively communicate its products and values to customers and achieve its goal. We conduct research, workshops and further analysis to understand the current brand structure, identify any issues and create a plan to address them.
05 - Brand positioning at Brandbasket
Making purposeful decisions for the brand based on input from workshops and research is known as positioning. The aim is to define a clear idea of what the brand represents and how it should be perceived by the target audience. The outcome of positioning is a clear and compelling brand positioning statement that defines the brand’s unique value proposition and how it differentiates from competitors in the minds and hearts of the target audience. This helps the brand to stand out in the market and communicate its message effectively to the right audience.
06 - Brand Vision
A brand vision is the foundation upon which the brand is built and it includes the brand’s purpose, ambition, values, and personality. These components help to create a story and behavior for the brand that allows it to connect with its audience in a relatable and authentic way. At Brandbasket, we express the goals and purpose clearly. We identify the foundation for the brand’s narrative and behavior using its values and personality so that it may engage its viewers in a relatable, righteous way.
07 - Brand Analysis
A brand analysis, also known as brand audit, is a process of evaluating the strength and reputation of a company’s brand. At Brandbasket, our team of experts analyze various elements of a brand such as the company’s messaging, visual identity and customer perception, to determine how well the brand supports the company’s overall marketing and sales effort. This helps us to identify the area of improvement and to develop strategies for building and maintaining your strong brand.
08 – Brand Guidelines
Brand guidelines are a set of rules and standards that outline how a company’s brand should be represented in all communication materials, including visual elements such as logos, typography, and color palettes, as well as messaging and tone of voice. These guidelines help to ensure consistency in the way the brand is presented to the public, which can help to build trust and recognition among consumers. At Brandbasket, we take into account all the necessary guidelines to prepare an effective brand strategy.
Global Clientele
Dynamic Team
